March 29, 2024

Web and Technology News

Kirsten Green on selling to consumers in the metaverse: brands should “get in there”

When Forerunner Ventures was founded in 2012, traditional brands still reigned supreme, and most of us shopped in physical spaces. Firm founder Kirsten Green, who was earlier an equity research analyst at Banc of America Securities, was maybe more aware than most that this picture was about to dramatically change; over the years, Forerunner invested […]

Kirsten Green on selling to consumers in the metaverse: brands should “get in there”

When Forerunner Ventures was founded in 2012, traditional brands still reigned supreme, and most of us shopped in physical spaces. Firm founder Kirsten Green, who was earlier an equity research analyst at Banc of America Securities, was maybe more aware than most that this picture was about to dramatically change; over the years, Forerunner invested […]