March 29, 2024

Web and Technology News

Google’s new Gemini-powered conversational tool helps advertisers quickly build Search campaigns

Google announced today that Gemini, its family of multimodal large language models, now powers the conversational experience within the Google Ads platform. With this new update, it will be easier for advertisers to quickly build and scale Search ad ca…

Google’s new ad transparency center will keep track of a brand’s previous ads

Google is launching a new ad transparency center that will let users search for verified advertisers and their campaigns across all of the company’s platforms including Search, Display, and YouTube. This new transparency center — which is accessible directly via this link and through the My Ad Center page — will let you search for […]

Google’s new ad transparency center will keep track of a brand’s previous ads by Ivan Mehta originally published on TechCrunch

Google is updating its ‘Ad’ tag to ‘Sponsored’ for mobile search

Over the years, Google has made it harder to separate ads from organic search results at a glance. In its current iteration, when users perform a search, the only distinction between the two is “Ad” written in bold — and it’s easy to miss. The search giant is making a small change to that today […]

Google is updating its ‘Ad’ tag to ‘Sponsored’ for mobile search by Ivan Mehta originally published on TechCrunch

Google’s new user controls let you limit ads about weight loss, parenting and more

Google is introducing new users controls to allow people to limit the number of ads they see about pregnancy, parenting, dating and weight loss. The company first announced ad controls for YouTube in the United States and enabled users to choose to see fewer gambling and alcohol ads. Since the initial launch, these controls have […]

Google pauses its ad sales in Russia, Microsoft pauses sales

In further responses from the tech industry to Russia’s invasion of Ukraine last week and the country’s continued aggression against its neighbor, Google and Microsoft have both now said they’re pausing sales in Russia. We understand that Google’s pause — which is focused on its own ad sales — began last night and has been […]