March 28, 2024

Web and Technology News

TechCrunch+ roundup: SaaS benchmarks, TikTok strategy, milestone-based fundraising

SaaS companies are like leaky rowboats: if retention rates don’t overcome customer churn, you will take on water and sink to the bottom.

TechCrunch+ roundup: SaaS benchmarks, TikTok strategy, milestone-based fundraising by Walter Thompson originally published on TechCrunch

TechCrunch+ roundup: Advice for laid-off techies, fintech flops, how to build a growth team

Depending on where you worked and what you did, you may already have the experience investors are looking for.

TechCrunch+ roundup: Advice for laid-off techies, fintech flops, how to build a growth team by Walter Thompson originally published on TechCrunch

TechCrunch+ roundup: Africa investor survey, biz model basics, video marketing tactics

If your marketing plan doesn’t include TikTok, YouTube Shorts, or Instagram Reels, well, can you really call it a marketing plan?

TechCrunch+ roundup: Africa investor survey, biz model basics, video marketing tactics by Walter Thompson originally published on TechCrunch

For startups, ‘we haven’t spent a penny on marketing’ isn’t always a good thing

Being scrappy and frugal are great qualities to have as a startup, but your investors will want to see that you know how to scale rapidly when necessary.

For startups, ‘we haven’t spent a penny on marketing’ isn’t always a good thing by Haje Jan Kamps originally published on TechCrunch

TechCrunch+ roundup: No-code MVP strategy, hiring under scrutiny, A/B growth testing

Despite the myth, sharks don’t need to keep swimming to keep breathing. Early-stage startups, on the other hand, are not so fortunate.

TechCrunch+ roundup: No-code MVP strategy, hiring under scrutiny, A/B growth testing by Walter Thompson originally published on TechCrunch

TechCrunch+ roundup: Dry powder’s slow fuse, landing page basics, generative AI hype

A definitive founder’s guide would have to include chapters like, “So you’ve hired the wrong person,” or, “Five ways to tell if an investor is lying to you.”

TechCrunch+ roundup: Dry powder’s slow fuse, landing page basics, generative AI hype by Walter Thompson originally published on TechCrunch