TechCrunch+ Roundup: Reaching $1M ARR, tech job market rundown, women-led VC firms
Two years ago, unicorns roamed the earth in herds so large, they shook the earth from Palo Alto to San Francisco.
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Two years ago, unicorns roamed the earth in herds so large, they shook the earth from Palo Alto to San Francisco.
Building a durable growth funnel doesn’t just scale your business: it also signals to investors that a team can move directionally, which is a major confidence builder.
TechCrunch+ roundup: Building growth funnels, HR tech bonanza, secondary market signals by Walter Thompson originally published on TechCrunch
Tech is not a meritocracy: There’s a direct correlation between the size and strength of your network and your chances of success.
TechCrunch+ roundup: Paid acquisition basics, most-valued startups, 10 investors open to pitches by Walter Thompson originally published on TechCrunch
Will the Apple Vision Pro create new opportunities in spatial computing? Jump-starting demand for a new product is hard. Unless you’re Apple.
TechCrunch roundup: OKR basics, betting on Apple Vision Pro, why smooth onboarding is bad by Walter Thompson originally published on TechCrunch
Every startup isn’t ready to hire a full-time marketer, but that’s no excuse to toss money out the window on paid acquisition.
TechCrunch+ roundup: Unicorn origins, red flags for investors, generative AI meets copyright law by Walter Thompson originally published on TechCrunch
Let’s examine when to start measuring diminishing returns and how to use a simple regression analysis to find optimal spending leve
Are you spending too much on paid acquisition? by Walter Thompson originally published on TechCrunch
It’s hard to win on social media, but Redpoint’s head of content Rashad Assir thinks the potential rewards make it totally worth the grind.
How startups can produce social content that actually resonates by Rebecca Szkutak originally published on TechCrunch
SaaS companies are like leaky rowboats: if retention rates don’t overcome customer churn, you will take on water and sink to the bottom.
TechCrunch+ roundup: SaaS benchmarks, TikTok strategy, milestone-based fundraising by Walter Thompson originally published on TechCrunch
The fact that influencers are shifting their strategies to shorter-form content is a clear signal for startups to follow suit.
3 ways to step up your short-form video and TikTok growth strategy by Walter Thompson originally published on TechCrunch
ARR is hard to budge, as it’s a direct reflection of how well you’re doing in terms of reaching product-market fit.
TechCrunch+ roundup: #OpenToWork reality check, deck-free pitching, ARR growth lessons by Walter Thompson originally published on TechCrunch
Learn from my mistakes: stay hyper focused on a few problems at a time, don’t overcomplicate things, and get a trusted outsider’s opinion.
5 growth lessons I learned while scaling from $0 to $1M ARR by Jenna Routenberg originally published on TechCrunch
Silicon Valley’s favorite bank just failed. Sit with that for a moment.
TC+ roundup: Silicon Valley Bank fails, fintech VC survey, B2B growth tools by Walter Thompson originally published on TechCrunch
Depending on where you worked and what you did, you may already have the experience investors are looking for.
TechCrunch+ roundup: Advice for laid-off techies, fintech flops, how to build a growth team by Walter Thompson originally published on TechCrunch
If your marketing plan doesn’t include TikTok, YouTube Shorts, or Instagram Reels, well, can you really call it a marketing plan?
TechCrunch+ roundup: Africa investor survey, biz model basics, video marketing tactics by Walter Thompson originally published on TechCrunch
Being scrappy and frugal are great qualities to have as a startup, but your investors will want to see that you know how to scale rapidly when necessary.
For startups, ‘we haven’t spent a penny on marketing’ isn’t always a good thing by Haje Jan Kamps originally published on TechCrunch
Should Twitter’s developers rebuild Vine from scratch, or can they dust off the old code and turn it back on?
TechCrunch+ roundup: SaaS pricing strategies, 2022 open source report, can Vine regrow? by Walter Thompson originally published on TechCrunch
Many people will assume that the important metrics for companies like Uber and Coinbase will be new riders and traders. They would be wrong.
Teach yourself growth marketing: Which metrics really matter? by Ram Iyer originally published on TechCrunch
Despite the myth, sharks don’t need to keep swimming to keep breathing. Early-stage startups, on the other hand, are not so fortunate.
TechCrunch+ roundup: No-code MVP strategy, hiring under scrutiny, A/B growth testing by Walter Thompson originally published on TechCrunch
Learn how to perform A/B tests, prioritize a list of tests, and run them with minimal external interference.
Teach yourself growth marketing: How to perform growth experimentation through A/B testing by Ram Iyer originally published on TechCrunch
In part two of this five-part series, we’ll learn how to set up a paid acquisition channel that drives online traffic and conversions.
Teach yourself growth marketing: How to launch a paid acquisition channel by Annie Saunders originally published on TechCrunch
A definitive founder’s guide would have to include chapters like, “So you’ve hired the wrong person,” or, “Five ways to tell if an investor is lying to you.”
TechCrunch+ roundup: Dry powder’s slow fuse, landing page basics, generative AI hype by Walter Thompson originally published on TechCrunch
In part one of this five-part series, I will teach you how to set up a landing page that we’ll eventually drive consumer traffic to.
Teach yourself growth marketing: How to set up a landing page by Ram Iyer originally published on TechCrunch
Sending cold emails to investors isn’t a terrible idea — as long as you’ve done your research first.
TechCrunch+ roundup: Attention metrics, growth through retention, cold-calling advice by Walter Thompson originally published on TechCrunch
IMO, “growth hacking” is a sloppy way to describe the iterative work required to fine-tune marketing campaigns and systems.
TechCrunch+ roundup: Growth hacking real talk, RPA market slowdown, AI and IP by Walter Thompson originally published on TechCrunch
There’s no such thing as hacking growth. Instead, you should be thinking about how you can run 100 tests to move the needle forward.
Growth hacking is really just growth testing by Ram Iyer originally published on TechCrunch