March 29, 2024

Web and Technology News

A brief history of VR and AR

By the time Howard Rheingold’s “Virtual Reality” was published in 1991, the Sensorama was already a “slowly deteriorating” relic stashed away in a cabana next the pool at its inventor’s West Los Angeles home. Rheingold describes awe — even surprise — that the system was still operable almost 30 years after its introduction. “I was […]

A brief history of VR and AR by Brian Heater originally published on TechCrunch

Magic Leap’s CEO will discuss the future of AR at Disrupt’s hardware stage

In late 2020, Peggy Johnson took the reins as CEO and led Magic Leap’s pivot away from a consumer audience — those less able to swing $2,300 for a mixed-reality headset — to the deeper pockets of the enterprise market. We’re excited to have Johnson join us for a fireside chat on the Hardware Stage […]

Magic Leap’s CEO will discuss the future of AR at Disrupt’s hardware stage by Lauren Simonds originally published on TechCrunch

The mixed messaging of mixed reality

I vividly remember my first Vive experience. It was many CESes ago. I was managing a different site. Budgets were tight and I had the most on-the-ground experience, so I went solo. I had a different kind of fire back then, writing 100 stories over five days and walking every possible inch of the show […]

The mixed messaging of mixed reality by Brian Heater originally published on TechCrunch

Generative AI’s Magic Leap

Welcome back to Equity, the podcast about the business of startups, where we unpack the numbers and nuance behind the headlines. Now that the weird “remember how to work” week is over, I’m feeling refreshed and ready to take on the year. My goal for this week is to collaborate more, whether that means asking for […]

Generative AI’s Magic Leap by Natasha Mascarenhas originally published on TechCrunch

After struggling with consumers, Magic Leap hang its hopes on enterprise

Something wasn’t working. In late 2020, Magic Leap announced a major change spearheaded by incoming CEO, Peggy Johnson. “[W]hat I found was nothing was really broken,” she told the press at the time, “It just needed to have a bit more focus.” From the outside, certainly, it seemed like typically understated Chief Executive speak. It […]

After struggling with consumers, Magic Leap hang its hopes on enterprise by Brian Heater originally published on TechCrunch

Niantic makes another acquisition, absorbing AR studio NZXR

Just a month after its last acquisition of the WebAR development platform 8th Wall, Niantic announced its purchase of New Zealand-based augmented reality studio NZXR today. These strategic acquisitions are part of Niantic’s overarching plan to build what it calls a “real-world metaverse,” which is dependent on AR rather than VR. NZXR formed during the […]

How long can Zuckerberg afford to bankroll the AR/VR market?

Hello friends, and welcome back to Week in Review! Last week, we talked about about the “de-stonkifying” of the market. This week, we’re looking at a wounded Facebook/Meta that finds itself backed into a corner. If someone forwarded you this message, you can get this in your inbox from the newsletter page, and follow my […]