Web and Technology News
When Trace’s future co-founders Greg Tran, Martin Smith and Sean Couture joined Magic Leap in Spring/Summer 2015, it was about as hot as startups come. After years of secrecy, the augmented reality company captured Silicon Valley’s imagination wi…
If this had been announced exactly a week prior, it would have been easy to mistake for some corporate April Foolery. Dyson, however, assures us that augmented reality vacuuming is real and coming in June — slightly belated for spring cleaning, s…
Shader aims to challenge industry heavyweights like Snap’s AR development platform Lens Studio and TikTok’s Effect House, with its no-code AR creation tool that generates custom effects, 2D masks, and lenses in minutes — rather than spendin…
A lot has changed at HTC in the decade since a small team broke off to form its mixed reality division. In fact, it’s a fundamentally different business in several meaningful ways. For one thing, you can’t call HTC a phone company any longer. Contrary …
Over the past week, a number of people have reported returning their Vision Pros for a number of reasons, including issues around headset comfort and sickness. Returns are par for the course with any nascent technology. No matter how polished a first-g…
The Vision Pro, Apple’s first mixed-reality headset, is undeniably impressive from a technical perspective. It reflects a carefully considered, thoughtful (albeit pricey) approach to AR/VR, while its operating system — visionOS — delivers genuine innov…
In 2000, Paradox Press published “Reinventing Comics: How Imagination and Technology Are Revolutionizing an Art Form.” The book was Scott McCloud’s follow-up to his seminal 1993 work, “Understanding Comics: The Invisible Art.” Where the earlier title e…
Last night, I fell asleep under the stars, the chirp of crickets intermingling with the old radiator’s whistle off in the distance. I just finished an episode of Justified: City Primeval on the big screen. It was a constant 68 degrees, but I tucked mys…
More than anything, Apple’s Vision Pro is a beginning. There are moments while using it that feel like a porthole into a different world and — just maybe — the future. It’s imperfect, sure, but it’s an undeniable accomplishment after so man…
Just ahead of CES, Qualcomm today announced the next generation of its Snapdragon XR platform, the aptly named XR2+ Gen 2. The new system-on-a-chip promises up to a 4.3k resolution per eye at 90 frames per second (and a slightly reduced resolution at 1…
Apple’s and Google’s move into smart augmented reality several years ago, creating ways for people to use their smartphone cameras to identify everyday objects to interact with them, put the technology on the map with everyday consumers and…
We’re well past the revelation that automakers are software companies. But as the industry deepens its software roots, firms are still figuring out which upgrades they’ll charge for — and what folks are willing to pay. Subscription fatigue …
Five weeks ago, Magic Leap CEO Peggy Johnson joined me onstage at Disrupt. Much of the conversation focused on the augmented reality hardware company’s full pivot into enterprise applications with the Magic Leap 2. Johnson, a former Microsoft and Qualc…
Google sees augmented reality (AR) as a new, potentially quite effective advertising medium. Today, the search giant announced the launch of AR Beauty ads, a new smartphone ad type that allows brands to promote lip and eye products (and soon foundation…
Back in April, Mojo Vision announced a new $22.4 million Series A. Six months later, the round has nearly doubled to $43.5 million, courtesy of New Enterprise Associates (NEA) and Khosla Ventures, who co-led the round. It’s been nine months since the s…
However this all plays out, 2023 will almost certainly be regarded as a pivotal year for AR and VR. After years of waiting for the category to have its iPhone moment, Apple finally unveiled the Vision Pro during WWDC back in June. It was everything we’…
Meta’s Quest Pro arrived to a mixed reaction when it launched late last year. The consensus – if one can be found – was that the headset presented some impressive technological leaps over its consumer predecessor (the Quest 2), but the $1,500 price tag…
Snap is closing down a division of its company designed to offer its AR expertise to enterprise customers. The initiative, called AR Enterprise Service, or ARES, was first announced in March of this year, and included a Shopping Suite for brands that a…
Update: Meta’s moved the start time by 30 minutes to 10:30AM PT/1:30 PM ET. No explanation why, but the sun’s blazing on the presentation area, and crowds are milling about. If you’re virtual, you have a few options for watching. The …
MTV has partnered with Snapchat to let users vote for a Video Music Awards category through Lenses. The entertainment company is leveraging Snap’s Camera Kit to integrate AR-based experiences into the award show.
Users will be able to vote on the Best …
As a company, Magic Leap moved on from its first headset some time ago. Along with a new CEO came a major pivot. With the Magic Leap 2, the startup went all in on enterprise — a far safer and more lucrative bet than the fickle world of gaming.
Still, t…
As Meta sets its sight on introducing its virtual reality headsets to the Chinese market, Mark Zuckerberg’s contentious remarks about Beijing in the past may pose a major obstacle to his China dream. According to a recent report by the Wall Street Journal, Meta is preparing to re-enter China by selling the Oculus Quest VR […]
Mark Zuckerberg’s remarks on China cast shadow over Meta’s VR quest by Rita Liao originally published on TechCrunch
As Meta sets its sight on introducing its virtual reality headsets to the Chinese market, Mark Zuckerberg’s contentious remarks about Beijing in the past may pose a major obstacle to his China dream. According to a recent report by the Wall Street Journal, Meta is preparing to re-enter China by selling the Oculus Quest VR […]
Mark Zuckerberg’s remarks on China cast shadow over Meta’s VR quest by Rita Liao originally published on TechCrunch
Pokémon GO maker Niantic laid off 230 employees today, just one year after it laid off around 90 employees. During last year’s layoffs, Niantic canceled four projects, including a Transformers game. Some Niantic games will meet the same fate this time around. After four months in the App Store, Niantic is shutting down NBA All-World; […]
Niantic lays off 230 employees, cancels NBA and Marvel games by Amanda Silberling originally published on TechCrunch
Brilliant Labs’ augmented reality wearable stands in stark contrast to Apple’s pricey, bulky, stealthy Vision Pro. The startup’s inaugural product, Monocle, is an open-source, pocket-sized AR lens that can be clipped on any eyewear or held to the eye, Launched in March, Monocle has a much more accessible price tag of $349. “Other AR and […]
Brilliant Labs puts AI in front of your eye with its tiny open-source AR lens by Rita Liao originally published on TechCrunch